LLS: Valentine’s Day

Each year, the North Texas chapter of the Leukemia and Lymphoma Society hosts a fashion show and luncheon around Valentine’s Day to raise funds for blood cancer patients and research.

For 2025, the 41st annual fashion show and luncheon, the chosen theme was “Sending Love & Care”, celebrating the hugs, kisses, and simple gestures of love that we send to show our love and care in times of crisis.

The look & feel visualizes the idea of ‘sending love’ through mail and postage inspired iconography, combined with elegant typography and vintage floral illustrations to reflect the elegance of the event. 

Copywriting credit to Ramsay Campbell