SmallCakes is a dessert franchise that sells cupcakes, ice cream, cookie sandwiches, cupcake shakes, and more desserts. This re-brand and environmental design draws on the child-like playfulness of cupcake. The logo is a custom type treatment with round and bouncy letters; the first S becomes its own icon, it is more swirled towards the top to mimic frosting with a cherry on top.

The supporting graphics are fun illustrations of different desserts, fruits, and shapes, and they all have a white outline in order to look like stickers and match the logos. The storefront is small and welcoming, and the interior shows a fun wall mural with the sticker designs. The branding is extended on aprons, sticker sheets, and a bag.