Tadin Tea Packaging
Tadin Herb & Tea Co. is a Latino owned tea brand providing traditional tea in bilingual packaging. This packaging system is about the tradition of passing down tea remedies in Latino families. The Illustration on the box shows a parent/grandparent passing a mug of tea down to a child. In the next box, that child is shown grown up and passing a mug to another child, and so on. Lined up, the boxes show a clear generational line.
The characters wear clothes and patterns that are colored so that they can be recognized as the same person when they are shown as a child and an adult in the next box; some of their clothes reference Latin American cultural garments and traditional patterns. Using a modern sans serif and a supporting traditional serif, the typography is meant to convey the generational concept as well.